Anxiety Awareness Campaign
Graphic Design, Photography
Created as a concept campaign in response to a university project brief, 'Time to Accept' is intended to promote Anxiety as a mental health disorder and the struggles that sufferers face when it comes to accepting the disorder.
The pitch first involved research into anxiety as a mental health disorder, including conducting a survey into how anxiety is perceived by both sufferers and non-suffers, as well as existing campaigns which target similar social issues. Following the identification of target audience, goals and key messages of the campaign, MJP created various concept visuals such as potential advertisement material using in-house photography, a storyboard of a motion-graphic video to accompany the campaign, and mock-ups to show how ads could be used on social media.
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