Mirage


Completed 2019

Brand Identity 

The client, Raj, required a logo for his new high-end clothing range, Mirage. He already had a couple of ideas as to what the logo should look like, so I opted to create a range of 4 logo concepts for the client to choose from, based on the idea of a reflection or 'mirage' itself. Despite one of the concepts being directly influenced by the clients own requests, Raj actually opted for one of my own concepts. The use of simple black and white allows the logo/logo-mark to be replicated in a range of ways within the clothing line, and the logo itself is modern and sleek to tie in with the high end feel of the brand.


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