How to With Lou


Completed 2020

Brand Identity 

The client, Louise Penhaligan, required a simple logo to be used on her new blog website, which focuses on everyday tutorials such as cooking, baking, making the most of cities, and applying for various opportunities. 

She wanted a cute and quirky logo with a basic hand-drawn style, with the logotype of the word 'Lou' being based off her own handwriting to emphasise the personal element. The logo was created on Procreate by hand to maintain the hand-drawn feel, along with both off-black and bright, airy colour-ways to add to the relaxed tone.


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