Brand Identity, Print, Web Design, Development, Social Media, Photography, SEO, Animation, Copywriting
Where better to start with creative and digital work than your own business? I wanted to refresh the entire look and feel of my freelance creative business, due to relaunching with a clear definition of services and a more refined selection of products.
The rebrand began with a new logo design and entire design system, including colour palettes, fonts and graphical elements. This was then expanded to include print design for business cards and branded stickers.
I then also required a new website, therefore a wireframe was created and a website developed using Shopify's platform for content management and e-commerce. The entire site is Search Engine Optimised, and all copy on the site is created in-house.
All of my products are also photographed or mocked-up in house, which are then used on the website and on the company social media.
A frame-by-frame animation was also created to announce the new business, seen here.
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